1. POLISH LEATHER OFTEN
As soon as you take your new shoes out of the box, give them a good polish, Petry says. We like Saphir Renovateur ($22, ashineandco.com), which has a mink oil and shea butter blend for the ideal balance of polish and conditioning.
Polish your shoes each time you put them on, or at least rub them down before you venture out into bad weather.
2. Protect and brush suede
You should also commit to a good suede eraser and brush for maintenance.
First, use your eraser to target stains. Then, follow up with the brush to bring the nap of the suede back to its original state, says Petry.